Holo is a clothing brand specialized selling male clothes.The team at Holo wanted a logo and identity that was masculine and bold yet simple and memorable. The result was a logo that captured the name of the brand using capital H that is enclosed between letter M and W which denote Men's and Wear respectively. The logo itself is in a rectangular shape to reinforce masculinity of the overall brand.I designed some collaterals including the shoe box, stationery, signage and clothing tags.